FAQs - Advertising

1. Is there a place to view your television ads online?

Yes! You can visit our A/V Center.

2. I would like to know about the music used in one of your latest ads, how can I find this information?

The music in our advertising is often an original recording produced by agencies specifically for the commercial. There are also ads that feature previously released music or re-recorded versions of original compositions. We're happy to share these details if you would like to send us an email request. Be sure to include the product being advertised, as well as a detailed description of the ad.

3. How can someone appear in your ads? Do you accept photos to be used as ads?

The Coca-Cola Company works with professional agencies to produce advertisements. The people who appear in our ads are found by our ad agencies through talent agencies. We do not accept photos or other artwork to appear in ads.

4. Can you share your marketing strategies with me? What is the target market for your products? How much money do you spend on advertising?

Unfortunately, we are not at liberty to disclose detailed marketing information for any of our 400 brands. The only marketing information that we publicly disclose can be found in press releases for marketing initiatives and new product launches. You can find some of the information you seek through publications including Beverage World, Beverage Digest, The Wall Street Journal, Advertising Age and AdWeek.

As for expenditures, we expense production costs of print, radio, internet and television advertisements as of the first date the advertisements take place. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses were approximately:

2006: $2.6 billion
2005: $2.5 billion
2004: $2.2 billion
2003: $1.8 billion
2002: $1.7 billion
2001: $2.0 billion
2000: $1.7 billion
1999: $1.7 billion
1998: $1.6 billion
1997: $1.6 billion
1996: $1.4 billion
1995: $1.3 billion
1994: $1.1 billion
1993: $1.0 billion

We do not disclose how much we spend on advertising by country, brand, or media type, only the total worldwide amount per year. Unfortunately, these are the only years for which our figures are available.