
The Amsterdam 1928 Olympic Games marked our first involvement and, since then, we have been passionately dedicated to bringing athletes and the public memorable Olympic Games experiences – through our alliances at the highest level with the International Olympic Committee (IOC), the organizers of the Games of each Olympiad, and approximately 200 National Olympic Committees around the world.
As an organization, The Coca-Cola Company shares the Olympic Values, which embody the discovery of one’s abilities, the spirit of competition, the pursuit of excellence, a sense of fair play and the building of a better and more-peaceful world.
Because of our enormous respect for the integrity of the Olympic Movement and the values of Olympism, we have renewed our historic bond with the IOC through 2020, extending this extraordinary relationship to nearly a full century.