Olympic Experiences

The Coca-Cola Company is dedicated to bringing consumers unique and memorable Olympic Games experiences.  While our various beverage products quench the thirsts of athletes, officials, volunteers, media and spectators at each Olympic Games, we are always exploring new ways to enhance fan involvement while connecting people with the Olympic Spirit.

Find out how The Coca-Cola Company allows people around the world to connect with the Olympic Games. (PDF)

Our role as Worldwide Olympic Partner enables us to create magical Olympic moments for consumers both at the Games themselves and in communities around the world.  In recent years, we have greatly expanded the opportunities for individuals to come in contact with the Games – to participate and experience the thrill of the competition and the captivating festivities that surround this incomparable, global event.

Each time the Olympic Games unfold, the experiences Coca-Cola delivers are tickets to fun and excitement, with an abundance of interactive attractions, entertainment and exhibits that refresh fans and draw people together to enjoy the Games’ electrifying atmosphere.  Our unparalleled array of consumer programs has ranged from the adventure of challenging, high-tech sports simulations to diverse music- and youth-oriented productions to unforgettable encounters with legendary athletes and signature activities that have become part of Olympic Games tradition.

Our dynamic presentations of the biggest Olympic Torch Relays in history – including the first Torch Relay to go global – have touched millions of citizens on virtually every continent, enveloping them in the glow of the Olympic Flame.  Millions more have made new connections with other cultures through our long-time stewardship of Official Olympic Pin Trading, “the No. 1 spectator sport of the Olympic Games.”

In each of these activities, we go to great measures to expose as many people as possible to the origins, history and purpose of the Olympic Games.  Our hope is to inspire in each person the values we share with the Olympic Movement and its vision of a better, more-peaceful world.

We invite you to learn more about how we provide consumers around the world with extraordinary Olympic Games experiences.

Learn more:
Read about how The Coca-Cola Company connects people with the Olympic Spirit. (PDF)
Find out how Pin Trading has become "the No. 1 spectator sport of the Olympic Games." (PDF)
Understand the origins of the Olympic Torch Relay. (PDF)