Manifesto For Growth

The Coca-Cola Company is on a journey. It is a bold journey, inspired by our simple desire for sustainable growth, and fueled by our deep conviction that collectively we can create anything we desire.

At its inception, the foundation for this journey has been termed Our Manifesto for Growth. Our Manifesto represents the beginning of a journey which, in fact, will never end. It is a foundation upon which we will build sustainable growth as each and every member of reinvigorate growth the Coca-Cola system recognizes and invests in our rich long-term opportunities, while also accepting a renewed responsibility for meeting our short-term commitments.

The goals are simple: We will reinvigorate growth for our Company, and we will inspire our people. Likewise, our strategy is simple: We will accomplish our goals by building a portfolio of branded beverages, anchored in our icon, Coca-Cola^®, and by enabling superior market execution globally and locally -- aligning and leveraging the power of our global network.

Ultimately, this journey will be propelled by unleashing the collective genius of our organization that will make sustainable growth a reality. We take this journey because it is in our very nature to innovate, create and excel.

It is who we are.

Working with our bottlers for sustainable growth

We asked 150 of our top leaders to reimagine The Coca-Cola Company. The results have led us to a holistic vision that we are working to accomplish over the next 10 years.
We inspire to be a great workplace, where people are inspired to be the best they can be.
We maximize return to our shareowners while being mindful of our overall responsibilities.
We bring the global marketplace beverage brands that anticipate and satisfy people's desires and needs.
We actively nurture a winning network of beverage and bottling partners, building mutual loyalty.
We act as a responsible global citizen, focused on our environmental efforts and making a difference wherever we engage.