News ReleaseTHEExpands Campbell’s Distribution, Provides ATLANTA and CAMDEN, NJ, June 7, 2007 - Campbell Soup Company (NYSE:CPB), Under the terms of the agreement, CCNA will have the master distribution rights for Campbell’s single-serve refrigerated immediate consumption beverages (24-ounce or less PET plastic), including “V8” 100-percent vegetable juices, “V8 V-Fusion” juices, “V8 Splash” juice drinks and “Campbell’s” tomato juice in the U.S. and a similar variety of products in Canada. The agreement is effective immediately, and CCE and potentially other Campbell’s beverage portfolio, which represents approximately 10 percent of Campbell’s North American sales, is well known for its nutrition profile. The portfolio includes the leading vegetable juice in the U.S. “V8” vegetable juice, as well as “V8 Splash” juice drinks and the innovative “V8 V-Fusion” beverage. Introduced in the second quarter of fiscal 2006, “V8 V-Fusion” is a 100-percent juice beverage that combines a full serving of vegetables and a full serving of fruit in each 8-ounce serving with no added sugar. “Campbell products are a terrific addition to our portfolio,” said Sandy Douglas, President, Denise Morrison, President, Campbell USA, said, “This is an ideal partnership for Campbell. The agreement supports two of our key business strategies: expanding our icon brands such as ‘V8’ and making our products more broadly available in new and existing markets. Campbell is well-positioned to deliver innovative products that meet consumers’ wellness needs. Through this agreement, consumers will have greater access to the healthful Campbell beverages they are increasingly demanding through the many retail outlets served by “This agreement demonstrates that, in partnership with In 2006, Campbell reduced the sodium content in its “V8” 100-percent vegetable juice line, with each 8-ounce serving containing 480 mg of sodium. One 8-ounce serving of “V8” provides two full servings of vegetables, a good source of potassium, two grams of fiber, and antioxidants such as lycopene and vitamins A and C. In Canada, “V8” vegetable cocktail carries the Health Check symbol from the Heart and Stroke Foundation, which identifies the beverage as a healthy food choice, based on nutrition criteria in line with Canada’s Food Guide to Healthy Eating. Campbell’s U.S. beverage business, which includes the single-serve refrigerated immediate consumption beverages that CCE and potentially other Ongoing consumer demand for healthy beverages and the debut of the “Bop” advertising campaign, an update on the classic “I Could’ve Had a V8” campaign, have helped drive strong sales of the “V8” portfolio in fiscal 2007. About The The About About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high quality foods and simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate products, with annual revenues in excess of $7.3 billion Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” and “Godiva.” For more information on the company, visit Campbell’s website at www.campbellsoupcompany.com. |